Public Speaking: Strengthening Scarf’s Voice in the Open Source Ecosystem
Speakers: Avi Press, Founder & CEO at Scarf
Website: scarf.sh
Business Area: Open Source, Analytics
Services Provided: Speaker Management
Location: US & Europe
Collaboration Start Date: January 2024
Website: scarf.sh
Business Area: Open Source, Analytics
Services Provided: Speaker Management
Location: US & Europe
Collaboration Start Date: January 2024
Background
Scarf, a company redefining how open source projects and maintainers understand their software distribution and usage, sought to amplify its visibility and message. Its founder, Avi Press, aimed to engage with wider audiences and influence industry conversations around software usage and infrastructure transparency. However, it lacked the time and dedicated resources to manage a consistent speaking strategy.
Challenges
- High Opportunity Cost – As CEO of a startup, Avi had limited time to manage conference submissions, logistics, and scheduling.
- Limited Strategic Targeting – Without expert support, it was difficult to identify high-impact conferences that aligned with Scarf’s mission and audience.
- Maintaining Consistency – Managing follow-ups and deadlines across dozens of events required an operational system that Scarf didn’t have in place internally.
Conclusion
Underdog Consulting empowered Scarf to turn a scattered event strategy into a streamlined, high-impact speaking presence. Through structured support and strategic targeting, Avi Press became a more visible, influential voice in the open source infrastructure community, without diverting energy away from growing the business.