Public Speaking: Scaling Thought Leadership: 3 Speakers, 15+ Talks, and Business Impact
Website: VictoriaMetrics
Business Area: Monitoring, Observability, Kubernetes, Cloud Technologies and Open Source
Services Provided: Speaker Management
Location: Worldwide
Collaboration Start Date: February 2024
Background
VictoriaMetrics, a leader in monitoring, observability, Kubernetes, and cloud technologies, struggled to navigate global tech conferences. Focused on product development, its founders and tech team lacked the time to research and submit proposals. Additionally, they faced challenges in identifying the right events and establishing a strong speaking presence. To enhance their visibility, they partnered with Speaker Master in February 2024 to implement a structured conference submission strategy
CHALLENGES
- Time Constraints – The founders, Roman Khavronenko and Aliaksandr Valialkin, along with their tech team, were focused on product development and had no bandwidth to research and submit conference proposals.
- Lack of Conference Insights – Identifying the right conferences with the best audience fit was a challenge, given the broad landscape of DevOps, observability, and cloud-related events.
- Low Speaker Profile Recognition – While VictoriaMetrics was well-known in its space, its team had not yet maximized opportunities to establish a strong speaking presence at major industry conferences.VictoriaMetrics, a leader in monitoring, observability, Kubernetes, and cloud technologies, struggled to navigate global tech conferences. Focused on product development, its founders and tech team lacked the time to research and submit proposals. Additionally, they faced challenges in identifying the right events and establishing a strong speaking presence.
OUR APPROACH
Speaker Master stepped in with a data-driven approach to:
- Research and Identify Target Conferences – Focused on high-impact events aligning with VictoriaMetrics’ expertise.
- Craft and Submit Proposals – Developed compelling abstracts, ensuring they matched the themes and priorities of each conference.
- Manage Speaker Engagements – Coordinated logistics, follow-ups, and speaker training where needed.
THE RESULT
By partnering with Speaker Master, VictoriaMetrics transformed its conference strategy, securing key speaking slots, strengthening its industry presence, and opening doors to further opportunities. The structured, expert-driven approach not only met but exceeded their goals, making this collaboration an essential pillar of their marketing and thought leadership strategy moving forward.